What: The third Harrods venture in the UK exclusively dedicated to high end cosmetics and fragrances.

Why it is important: Harrods is expanding outside its Knightsbridge footprint to balance for losses related to lack of tourism and make the most of its image and product curation capabilities.

Harrods opens a new H Beauty location in Edinburgh, which makes it the 3rd in the UK after the first locations in Essex and Milton Keynes (reported here), exclusively selling cosmetics and fragrances.

The store, which is 2,100 sqm wide, will support local brands in addition to bringing accessible luxury to Scotland, a premiere for Harrods as it has never been present in the country so far.

Harrods plans to open 2 more H by Harrods in the coming 12 months.

Harrods opens new H Beauty location in St James Quarter Edinburgh