What: Non-essential retailers in England and Wales can reopen their shops on 12 April.

Why is it important: Reopening plans include new brands and areas dedicated to lifestyle.

While Selfridges unveiled its new windows ahead of reopening, Harrods said it would launch new, headlining brand boutiques and pop-ups in addition to exclusive collections and launches. Harrods customers can also expect al-fresco dining experiences, exceptional retail theatre throughout the store and new collections and pop-ups from the world’s most sought-after brands.

Meanwhile, Fenwick will launch new clothing brands as well as a new lifestyle zone. New clothing concessions include Soletrader, menswear brand Boy London, and sustainable brands Ninety Percent and Colorful Standard.

At its Bond Street store in central London, Fenwick is launching The Studio – a wellness and lifestyle area on the lower-ground floor that will include a concession for bicycle and cycling-wear retailer Velorution and running specialist brand On.

Al fresco dining, a new wellness space and a vegan restaurant will also open at Bond Street store. Fenwick is also willing to support local independent businesses showcasing local artisans and producers.

Harrods and Fenwick reopening plans

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