What: The department Store gears up for reopening with sustainable window displays.

Why is it important: The retailer is also rolling out an outdoor gym with SoulCycle and a new concierge service to lure more customers back to the store.

The Oxford Street windows integrate concepts of horticulture, outdoor activities such as camping, climbing and foraging, and symbolic elements of formal garden traditions, like mazes or topiary with new season products. The retailer said this window design’s sustainable approach is a direct response to the store’s Project Earth initiative launched last August.

In order to lure customers back, Selfridges’ reopening includes a partnership with SoulCycle to open its first outside studio in the U.K., behind the Oxford Street store, and the launch of Experience Concierge, a new gifting service offering curated experience packages ranging from floristry workshops and pampering sessions, to out of hours children’s parties in the toy department and private screenings at The Cinema at Selfridges.

The department Store gears up for reopening with sustainable window displays

Selfridges' press release

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