What: Flannels opens its second store front in Ireland.

Why it is important: The opening of the new store indicates both Flannels and its owner, Frasers Group’s dedication to the growth of physical retail and introducing luxury destinations to untapped markets.

The 15,000 sq ft. store is locates on St Patrick’s Street and spans across three floors. The store offers a curated selection of menswear, womenswear, and junior luxury designer clothing and accessories including Off-White, Stone Island, and Valentino.

The Cork store location is expected to generate around 6 million customers annually as well as create over 40 new jobs in the local area.

Flannels’ second Ireland flagship lands in Cork