What: Allbirds has not only released the first net-zero shoe, but the toolkit to do the same.

Why it is important: Private labels leaders should take notice, as well as Sustainability ones who should not only update their suppliers policies but also be ready for a customer mindset’s shift.

Allbirds has unveiled the design of its zero-carbon shoe, "M0.0NSHOT", at the Global Fashion Summit in Copenhagen. The shoe, primarily made from carbon-negative regenerative wool and methane-capture bioplastic, achieves a carbon footprint of 0.0 kilograms CO2e without the use of carbon offsets.

Along with the shoe's reveal, Allbirds has also released an online toolkit, or "Recipe B0.0K", which provides detailed information about the shoe's creation process to help other businesses make their own sustainable products. The commercial launch of the shoe is planned for Spring 2024.

DTC brand Allbirds launched a zero-carbon sneaker