Dior opens summer pop-ups at Harrods
What: Dior opens multiple pop-ups at Harrods to display the fall 2023 women’s collection.
Why it is important: The pop-ups will attract many visitors to the department store.
The collaboration continues Harrod’s tradition of inviting Dior to create a special installation in August when there are big-spending tourists from the U.S. and the Middle East.
After a Blockbuster Christmas Takeover, Dior Opens Summer Pop-ups at Harrods
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