What: Chloé has introduced Chloé Vertical, a project that features digital IDs that open access to product and material information, repair assistance, and resale options.

Why it is important: Chloé Vertical is an industry first, and will make products more circular as well as improve the production of key raw materials.

Products in the SS23 Chloé Vertical collection use 100% traceable materials and are equipped for Instant Resale which will be hosted in exclusive partnership with Vestaire Collective.

Instant Resale will offer a price to sellers once they’ve uploaded product images and details and then be able to deliver payment immediately before the product has necessarily sold.

Through this initiative, Chloé will make participating in resale easier for customers and give them the opportunity to make informed decisions about the transparency, traceability, and circularity of their products.

Digital identification has been gaining traction within the industry as the technology enables supply chain traceability and educates consumers about sustainable product care, driving progress towards a more circular system. Chloé has committed to rolling out a digital ID on all its products by 2025.

Chloé launches instant resale using digital IDs on Vestaire Collective