What: The retailer's Shop for Good initiative involves pop-ups, merchandise, windows and a focus on equity and inclusivity.

Why is it important: how Bloomingdale’s commits to support diversity and inclusivity.

Bloomingdale’s restarts its biannual Shop for Good campaign by celebrating and supporting the National Museum of African American History and Culture, the Black Artists + Designers Guild (or BADG) and American Ballet Theatre’s Representation and Inclusion Sustain Excellence program (or RISE).

Bloomingdale’s began its partnership with the museum in summer of 2020, when it mobilized its stores and customers to raise funds for the museum. Bloomingdale’s featured American Ballet Theatre dancers in its 2020 virtual holiday benefit, and the retailer works with BADG to explore new designers and collaborators.

The philanthropic campaign entails installations at all Bloomingdale’s stores, windows at the 59th Street flagship and a Shop for Good pop-up that doubles as a storytelling hub.

Bloomingdale’s Shop for Good campaign “elevates the voices of diverse and inclusive creatives across fashion, art and culture,” said Frank Berman, Bloomingdale’s executive vice president and chief marketing officer.

The shop also goes virtual at Bloomingdales.com/shopforgood, starting 1 February.

Bloomingdale’s Campaigns for Causes

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