What: another department store going virtual for this year’s Christmas season

Why it is important: with the health crisis still very critical in Europe and in America, retailers are taking a new approach with the Holiday season differently this year, many of them launching online event in order to protect customers and bring them the Christmas spirit at the same time

In Southern US, department store chain Belk has launched several digital events to celebrate the Christmas season, which include an online holiday home decorating contest, and free phone calls from Santa.

The first-ever Holidays at Home Contest invites customers to post a photo or video of their house, or of their favourite holiday-inspired room on Facebook or Instagram, tagging @Belk and #BelkHolidaysAtHome2020 for a chance to win gift cards.

Belk also launched its Very Merry Surprise event selecting one in-store or curbside pickup customer per day, per store, to receive a surprise Belk gift card in the value of their online order.

Belk Offers Virtual Holiday Festivities and Continues to Spread Cheer this Season

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