What: another digital initiative in retail and in beauty

Why it is important: with lockdowns still remaining in some parts of Europe and across the globe, retailers need to extend their digital presence in order to reach out to customers who cannot come in the physical stores

UK department chain Debenhams has opened a Virtual Beauty Room to offer customers access to expert advice and virtual consultations while stores remain temporarily closed. Working in partnership with a collection of premium beauty brands, costumers can book one-to-one virtual consultations on debenhams.com with leading skincare brand Shiseido and make up brands Givenchy and Bare Minerals. The 30-minute bespoke consultations are individual and focus on answering every beauty need. Debenhams also uses its social media platforms with social masterclasses featuring beauty experts sharing tips, tricks and expert techniques.

DEBENHAMS LAUNCHES VIRTUAL BEAUTY CONSULTATIONS [...]