Asos joins forces with Rokt to boost retail media business
What: Asos partners with Rokt to provide shoppers with targeted content.
Why it is important: The partnership will improve Asos’s retail media division.
Asos will be able to use first-party data to personalise shoppers’ experience as well as show relevant non-endemic offers from Rokt’s marketplace. This will boost Asos’s retail media division which Is a growing revenue source for many big chains.
Retail media revenue is predicted to overtake TV revenue by 2028.
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