Amazon scraps 27 own-label fashion brands to cut costs
News
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Aug 2023
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Fashion Network
What: Amazon is eliminating 27 of its 30 private clothing brands in an attempt to reduce costs and address antitrust scrutiny. Amazon Essentials, Amazon Collection and Amazon Aware will be the 3 brands left.
Why it is important: Amazon has been often criticized for allegedly favouring its own products and disfavouring outside sellers on its platform. The U.S. Federal Trade Commission (FTC) investigated several big tech companies for allegedly breaking antitrust law: Amazon has been discussing an exit from the private brands business as a concession to the FTC.
Amazon also is scrapping private-label furniture, phasing out its Rivet and Stone & Beam brands once their stock runs out.
