Amazon Go begins London openings
What: Amazon Go is opening its first store in London in Ealing, a western suburb of the city
Why is it important: Morrisons, which serves as the British arm of the Amazon Fresh delivery service, has reportedly teamed up with Amazon for the launch. There are apparenty plans for at least another 30 Amazon Go outlets in Britain.
There are around 27 stores in the US in New York, Seattle, Chicago and San Francisco. Last year (pre covid), the company forecast that revenue from Amazon Go would rise from $28 m in 2018 to over $ 600 m in 2020. Analysts have speculated that each Amazon Go store costs around $ 1 m I technology.
See the video used to advertise the first Amazon Go store opened in 2018 in Seattle.
Amazon Go to make UK debut this week with London store opening
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