What: Amazon now offers buy now pay later solutions to its card holders on third party sites.

Why it is important: Who controls the payment process, and the credit visibility, has the best knowledge of the customer profile.

Amazon is expanding its "buy now, pay later" (BNPL) offering beyond its website and app, making it available through the Amazon Pay tool on other retailers' sites. Customers can use Amazon Pay's equal monthly payments option for online checkout purchases of $50 or more and split payments over six or twelve months with 0% interest.

This BNPL option is currently only accessible to customers using Amazon's Visa credit cards. The offering is now available at tens of thousands of online stores, allowing customers to split payments and make purchases more conveniently.

Additionally, Amazon plans to introduce its palm recognition and payment system, Amazon One, to its Whole Foods grocery stores.

Amazon expands BNPL to other retailers’ websites