Amazon deploys generative AI to summarize reviews
What: Amazon introduces generative AI tech to summarise reviews from verified purchases so that shoppers can see common product themes.
Why it is important: The AI review will give customers an overarching summary of products as well as allow them to surface reviews that mention specific product characteristics.
Amazon reported that 125 million customers left 1.5 billion reviews last year and they have blocked more than 200 million reviews. The company utilizes investigators and Lachine learning models to spot fake reviews.
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