Founded: 1888

Head office: El Palacio de Hierro Moliere 222, 4th. Fl., Col. Polanco. Del. Miguel Hidalgo, C.P. 11550
Tel: + 52 55 52 29 54 90 – Fax: + 52 55 55 25 22 35 – Website: www.elpalaciodehierro.com.mx

MAIN ACTIVITIES OTHER THAN DEPARTMENT STORES

Specialty stores (boutiques & home), Travel agencies, Outlet, Beauty clinics with spa, Restaurants, Credit card, Real estate, Insurance, Malls 

DEPARTMENT STORE ACTIVITY

Sales: USD 1 372 784 289

Selling space: 366 754 m²

Number of stores: 13 stores, 3 outlets and 5 specialty home stores

Number of employees: 10 621

Stores:

In Mexico City and suburbs:

• Centro,
• Durango,
• Perisur,
• Coyoacán,
• Santa Fe,
• Polanco,
• Satélite,
• Interlomas

Outside the Mexico metropolitan area:

• Puebla
• Monterrey
• Guadalajara
• Villahermosa
• Querétaro

3 outlets: Lerma, Punta Norte & Madero.

5 specialty home stores:

• In Mexico City: Antara, Acoxpa and Santa Fe and
• Outside México City: Acapulco and Cancún

EXECUTIVES

Mr Alejandro Baillères
President, Chairman of the Board

Ms Eleonore de Boysson
Chief Executive Officer
e.deboysson@ph.com.mx

Mr Erick Martínez
Chief Commercial Officer Home Goods, Gourmet, Restaurants & Electronics
emartinezs@ph.com.mx
Assistant: Norma González
T. + 52 55 52 29 54 14

Ms Claudia Fabela
Chief Commercial Officer Luxury, Beauty, Travel and Free-Standing Boutiques
cfabela@ph.com.mx
Assistant: Mónica Tapia
T. + 52 55 52 29 54 84

Mr Javier Marquina
Chief Commercial Officer - Men's, Women's, Kids, Private Labels
jmarquina@ph.com.mx
Assistant: Itzel Zarate
T. + 52 55 52 29 54 52

Jamy Elizabeth Badillo Molina
EPH HR Director
jbadillo@ph.com.mx

Jose Antonio Bustos Ortega .
Chief Financial Officer
jbustos@ph.com.mx
Assistant: Angelina Manzanilla
T. + 52 55 52 29 54 34

Mr Oscar Palomares
Chief Innovation and Sustainability Officer
opalomares@ph.com.mx
Assistant: Jael Campos
T. + 52 55 52 29 54 17

Mr Werner Hirschi
Chief Client Relations Officer (comprehends Marketing)
whirschi@ph.com.mx
Assistant: Jael Campos
T. + 52 55 52 29 54 17

Mr Pedro Luna
Chief Operations Officer
jluna@ph.com.mx

Mr Guillermo Sonetti
Chief Real Estate Officer
gsonetti@ph.com.mx
Assistant: Itzel Zarate
T. + 52 55 52 29 54 52

Mr Fred Schumacher
Chief Transformation Officer
fschumacher@ph.com.mx

Mr Benjamín Hernandez
IT Operations Director
bhernandezs@ph.com.mx

Mr Juan José Pineiro
E-Comm Director
jpineiro@ph.com.mx

Mr José Padilla
E-Commerce Merchandising Director
jpadillad@ph.com.mx

Mr Carlos Torres
Chief Product Officer
catorres@ph.com.mx

Mrs Claudia Fabela
Commercial Director - Luxury & Personal Shoppping
cfabela@ph.com.mx

Mr Rafael Arroyo
Marketing Director
rarroyo@ph.com.mx

Mr Rafael Teixeira
Logistics Director
rteixeira@ph.com.mx

Mr Alejandro Insua
Director of Buying Electronics & Appliances
ainsua@ph.com.mx

Mr Yedam Fortiz

Client Development & Analytics Director
yfortiz@ph.com.mx

Ms Alejandra Alonso
Commercial and Merchandising Director for Technology
aalonso@ph.com.mx

Visual Merchandisers:

Lourdes Mendez
Visual Presentation Director
lmendez@ph.com.mx

IADS Liaison Officer:
Ms Sofia Felix   
Fashion Office Director
T: + 52 15 54 83 36 757
sfelix@ph.com.mx