PIOMBO

Brand Watch
 |  
Nov 2025
 |  

PIOMBO, the premium brand designed by Massimo Piombo for OVS, blends the excellence of Italian style with accessible value for money. Crafted from carefully selected materials, it merges tradition and innovation across menswear, womenswear, and unisex collections — ideal for buyers and retailers focused on design and refined value.
On average, each seasonal collection (FW and SS) includes around 1,000 style variations across menswear and womenswear, highlighting the brand’s strong in-store assortment: 525 menswear and 397 womenswear options for FW, and 457 menswear and 549 womenswear for SS.
PIOMBO is currently present with 30–50 m² shop-in-shop corners in leading European department stores such as Galeries Lafayette and  Galeria in Germany. The PIOMBO network is expanding, with upcoming launches planned in AEON Japan, Sears Mexico, and Rustan's in the Philippines.
With an average transaction value of approximately €45, the brand targets a sophisticated yet value-conscious customer, offering a combination of style, quality, and economic sustainability.


PIOMBO - Company profile 

La Galeria opening - PIOMBO kids

PIOMBO - website



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