Why physical retail is essential to second hand
What: An opinion piece on the reasons why second-hand goes hand in hand with physical retail.
Why it is important: Many IADS members and other department stores are embracing the trend by opening second hand spaces, and this is bringing in a new clientele, often younger. The key questions are 1/ how to convert that clientele into buying something else in the store 2/ how to make the second-hand space profitable.
The second hand market is estimated to reach $82bn by 2026, doubling in size, meaning that resale will grow sixteen time faster than the retail clothing sector.
To accommodate such a growth, some second hand players are opening physical locations, such as Fashionphile which opened a 6,000 sqm location in New York, after having opened a 3,000 sqm one in California.
Forbes argues that this is a must-do for second hand players: it makes the life of sellers easier by doing the picture and referencing job for them, and, for the buyers, it is more cost-effective compared to shipping the items. Some dedicated players are partnering with retailers to come with a keys-in-hands solution, but some others, like Ikea, dedicate whole retail units to physical resale. In both cases, it seems that such ventures are bringing in an appreciable amount of traffic.