What: Coresight explores what is at stake in the Product Information Management market.

Why it is important: PIMs are key for department stores as they are essential in becoming more efficient and productive.

PIM (Product Information Management) is key for department stores as these tools manage the complex offer, including product information entry and dispatch to each of their platforms (APIs, warehouses, stores, e-commerce website, marketplace). They are quietly transforming into PXM (Product Experience Management).

PIMs are here to improve the customer experience across all sales channels, through personalization across them. However, it is also a way to earn a few productivity points by making the process more efficient than the current reliance on spreadsheets.

New-generation PIM systems include AI in order to automate product enrichment, content creation, categorization, and SEO.

The report reviews the current situation with PIMs and where retail companies stand in their implementation, as well as explores where these systems are bound to go.

What’s new in PIM?