What: How to use design as an approach to fundamentally change the way products, services and organizations are developed.

Why it is important: In these times of needed differentiation, managing creativity in business requires new approaches, by addressing the why before the what.

Design thinking is a problem-solving approach that emphasizes empathy, experimentation, and iteration. It encourages people to consider the users' perspective when creating solutions. This user-centered design methodology is widely used in various fields including product design, service design, business strategy, and more.

The article explores how to create a design-driven company culture, but also explains the differences and specificities of Design to  Value (DTV), Design for Value and Growth (D4VG), design for sustainability, skinny design, and provides some real-world examples.

What is design thinking