What: Two studies conducted by Opinionway and Quantaflow reveal the relationship French shoppers have with retailers, particularly shopping centres.

Why it is important: The studies showed how committed French shoppers are to particularly shopping centres (70% among 18-24-year-olds) as well as their desire to shop in physical locations (71%).

Shopping in-store can be tied to the human interaction that customers receive with 85% believing that they receive better advice and 73% appreciating the benefit of better after-sales service. Shopping in centres also contributes to the perception of more security (80%) and traceability of products (71%).

For shoppers who don’t frequent shopping centres, 71% expressed interest in sites that offered recreational, cultural and sporting activities, restaurants (63%), a health centre (52%), cultural activities (29%), or a place to party (25%).

Other services are also popular, such as places to collect orders (56%), administrative solutions (Pôle Emploi, La Poste, CAF, etc. for 45%), places to study or work (40%), as well as crèches or nurseries (31%).

What French consumers expect from shopping centres