What: An exploration of what «local » actually means in business

Why it is important: The reality is that the word can have as many understandings are there ar individuals

The article explores the complexity of defining a "local" business, highlighting the varied interpretations and expectations of consumers regarding local shopping. It discusses the economic, environmental, and community impacts of supporting local businesses, such as keeping money within the community and fostering a sense of belonging. The narrative also addresses the challenges of meeting all consumer expectations, such as sourcing locally while supporting fair trade or providing affordable options. Through examples from Bristol, UK, it illustrates the nuanced reality of operating and supporting local businesses, ultimately suggesting that being local transcends geographical boundaries to include economic and social contributions to the community.

What does ‘Local’ actually mean?