Vogue Business Index Spring 2021 update
What: Vogue Business Index is a global index covering 13 markets, 60 top luxury fashion brands and gathering 27,000 responses from Vogue and GQ readers spending more than USD 2,500 on luxury annually.
Why is it important: The Vogue Business Index could be a useful tool when it comes to evaluate brand potential. It also highlights several facts: maintain investments in e-commerce even if in-store shopping is returning, develop TikTok as part of the digital strategy and keep in mind that labour rights in the supply chain are as important as sustainability to consumers.
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