What: WWD takes stock on the trends to watch in the wellness market.

Why it is important: Wellness is a growing market and department stores have noticed, with an increasing number of new spaces opened across the globe in the US, Europe and Asia.

Wellness is a growing market, thanks to the pandemic, and expected to reach $7 trillion by 2025: more than half of Americans have a weekly preventive wellness practice now. The main expectation from customers now is to be able to combine various practices into one, in order to maximize the outcome of their routines. For instance, customers are increasingly mixing yoga and walking, with the additional help of digital platforms instead of gyms, in order to be able to practice whenever they want.

Among the other trends spotted by WWD:

-    The feminine health, including menopause solutions,

-    Ingestibles and food complements,

-    Service spots where customers can find all products and equipment they need in a single space,

-    Wearables such as a ring alerting in case of cardiac malfunction or a watch predicting stress,

-    Traditional remedies.

The Wellness boom