What: A review of the top 12 RMN sorted into 4 categories: big box retailers, online retailers, specialty retailers and pharmacies

Why it is important:  the articles reviews the partners these retailers work with, and also provides an understanding of the offers proposed by the 12 reviewed retailers.

Retail Media Networks are identified as the new strategic source of income by many industries eager to harness and leverage their digital capabilities as well as the size of their customer databases. Elizabeth Marsten, a blogger, took the time to compare the top 12 of them, excluding Amazon which outpaces the competition with 200b monthly average unique visitors (the closest to this number is Home Depot with 183m MAUV).

The article reviews Walmart, Target and Kroger for the big box retailers, Instacart, Ebay and Wayfair for online retailers, Home Depot, Best Buy, UIta and Macy’s for the specialty retailers, and Walgreens and CVS for the pharmacy sector.

The article does not mention Nordstrom Retail Media initiative launched earlier in 2022 (click here)

The top 12 Retail Media Networks in the US