What: Coresight reviews the situation of the American mall and where they are heading.

Why it is important: What Coresight calls ‘Top Tier malls’ featuring luxury and DTC brands are actually in a very good position to properly address the future.

Dying shopping malls are points of cultural fascination in the US, and content on the death of the American mall generates intense nostalgia among Americans who grew up enjoying these cultural destinations. Yet the picture is nuanced, and top-tier American malls are outperforming.

Headlines, online columns, YouTube channels and even entire websites dedicated to dying malls have populated the mediaover the past decade. Then, in 2020, the pandemic hit, devastating all malls across America as they were forced to close.

Since the lifting of restrictions and consumers’ gradual return to more normal ways of living, physical retail has bounced back, with 2022 seeing Coresight Research track more store openings than closures for the first time since 2016.

In this report, Coresight presents data-driven research into the American mall format, analyzing recent occupancy rates and revenue growth of top-tier malls. They explore the reasons behind the robust performance of malls, analyzing the halo effect of omnichannel, rising online customer acquisition and marketing costs, changing consumption patterns and more.

The state of the American Mall