What: Retailers are increasingly offering cash-back rewards for slower shipping options.

Why it is important: They want customers to help bring down shipping costs.

While retailers are racing to perform ever-faster shipping times, some like Amazon, Macy’s or Target are also encouraging buyers to choose cash-back slow-shipping options during the holidays. At Amazon, those include picking up items in-store, bundling orders into a single-day delivery or — in exchange for a discount — opting for no-rush shipping. Retailers still rush-ship the items that need to be in by the holidays, but to offset that cost, they want the non-urgent items to wait. No-rush delivery is not new, but 2020 is proving to be its breakout year as the potential cost savings for the companies are significant.

Why retailers like Amazon and Target are embracing no-rush delivery