What: There’s still hype surrounding the metaverse, and although no one knows how things will shape out, the metaverse is still happening and experts believe that companies need to develop a strategy.

Why it is important: Currently, large enterprises such as NVIDIA and Unity are investing heavily to lay the foundational infrastructure of the metaverse, while Roblox, Decentraland, and Sandbox are jockeying to be the preferred portal, and Web3 studios such as Touchcast and TerraZero are working with leading brands to expand their market share.

Companies and governments have a window of opportunity to build and experiment in these virtual worlds that will unlock new possibilities previously thought unimaginable. Soon enough, most of us will find ourselves operating within virtual worlds, designing digital twins, and providing services in expansive Web3 environments.

Experts believe that now is the time to discover the metaverse to harness its power to drive deeper connections, more effective collaboration, and enhanced personal productivity and fulfilment.

The Metaverse is still happening