The human face of retail
What: The rise of local bookshops in the face of giant Amazon.
Why it is important: The story stands as a metaphor for omnichannel department stores which should choose the path of convenience and human local service rather than faceless efficiency.
The story of how James Daunt went from founding his own independent bookshop in London to becoming the saviour of the large Waterstones chain against which he had been competing. And now finds himself in charge of Barnes & Noble in the US trying to do the same in the face of behemoth Amazon.
The Englishman trying to save American bookstores from Amazon
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