What: A study on how the retail jobs are changing and the consequences for retailers.

Why it is important: The actions empirically taken by IADS members during the first wave of lockdowns and documented in our own IADS White Paper are fully validated.

UK-based Kronos group, a provided of remote working and cloud solutions, conducted a research to understand to what extent the retail market changes impacted the related jobs: development of online, change of customer behaviour, questions about the role of the store. On top of that, employees’ expectations have also changed: more flexibility both in terms of time management and working location is now expected.

Kronos identifies 4 pillars of success to properly address the new market conditions:

• Protect the business means to protect customers, but also employees, as widely documented during the lockdowns by IADS members,
• Plan and execute efficiently to control costs and improve productivity, through new working methods (IA used in HR management at Falabella, new tools used by department stores during the pandemics to manage teams),
• Comply with evolving safety and employment legislation,
• Communicate effectively to improve the employee experience (which was illustrated during the lockdowns by the implementation of “covid teams” whose job was to diffuse the information and coordinate the actions as swift as possible).

NEW FUTURE OF WORK WHITE PAPER