The economy is starting to weigh heavily on retail forecasts

Articles & Reports
 |  
Sep 2025
 |  
Forbes
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What: Retailers face mounting pressure from stalled job creation, new tariffs, and inflation, leading to cautious forecasts and leaner inventory strategies.

Why it is important: The convergence of weak job growth, inflation, and tariffs is accelerating changes in consumer behavior and forcing retailers to rethink pricing and supply chain strategies, as seen in recent market analyses.

Retailers are navigating a period of heightened economic uncertainty as job creation slows and unemployment rises, eroding consumer confidence and dampening spending. The introduction of new tariffs has sharply increased import costs, with retailers unable to fully absorb these expenses, resulting in price hikes that directly impact consumers. This inflationary pressure, combined with the Federal Reserve’s limited ability to stimulate employment without exacerbating inflation, has created a challenging environment reminiscent of stagflation risks. Holiday sales forecasts are now notably cautious, with projected growth rates failing to outpace inflation, signaling little to no real growth for the sector. Retailers have responded by placing conservative orders and adopting leaner inventory strategies to avoid the pitfalls of unsold stock, further reflecting their wariness about the economic outlook. As a result, the retail industry is being forced to adapt rapidly, balancing the need for operational efficiency with the imperative to maintain consumer engagement in a volatile market.

IADS Notes: Throughout 2025, retail sales have shown marked declines, with June reporting the largest drop in four months and layoffs surging to levels seven times higher than the previous year. Tariffs have driven up household costs and forced department stores to implement strategic price increases, while consumer confidence has plummeted to a three-year low. The Federal Reserve’s policy actions have had mixed results, as inflation and tariff concerns persist. Retailers are responding with advanced inventory management and operational restructuring, as evidenced by leaner holiday forecasts and a shift toward supply chain optimization. These trends collectively underscore the sector’s urgent need for agility and strategic adaptation in the face of ongoing economic headwinds.

The economy is starting to weigh heavily on retail forecasts