What: a selection of 10 trends spotted by the Robin Report, including examples of application

Why it is important: Retail has grown extremely complex now and many aspects of the business need to be understood, considered and taken into account. Some are fads, but others are mere reflects of a restructured demand.

Here are the 10 points identified by The Robin Report:

1. Experiential Extravaganza: Retailers are transforming stores into adventure-filled spaces, turning shopping into an experience. Examples include sneaker stores with urban jungle themes and bookstores as mystery escape rooms.

1. Omnichannel Magic: AR/VR technology is blurring the lines between online and in-store shopping. Home Depot allows virtual tours, while Gucci's AR app lets shoppers try on designs virtually.

1. "Bespoking": Extreme personalization is on the rise, as AI algorithms curate personalised fashion boxes (Stitch Fix) and Starbucks creates personalized menus based on customer preferences.

1. Eco-Chic Revolution: Brands are embracing sustainability, with initiatives like Patagonia's Worn Wear and H&M's Conscious Collection. The focus is on reducing waste and using sustainable materials.

1. Hyper-Localization: Retailers are connecting with local communities, collaborating with local artists and hosting neighborhood events to engage consumers.

1. High-Tech Wonderland: Retailers are adopting advanced technologies such as customized sneaker production (Adidas) and robotics in stores (Lowe's) to enhance shopping experiences.

1. Wellness Oasis: Retailers are emphasizing well-being, with stores offering yoga classes (Lululemon) and self-care tips (Sephora's Beauty Insider community) to attract consumers.

1. Pop-Up Galore: Pop-up stores are becoming a consistent engagement strategy, not just for PR but as part of ongoing consumer interaction.

1. Social Shopping: Social media and shopping are converging, with Instagram's Shoppable Posts and Pinterest's visual search tool linking directly to retail.

1. SKIMs: Kim Kardashian's Skims brand is opening flagship stores, demonstrating the fusion of retail and celebrity influence, with plans for global expansion.

These trends represent the evolving landscape of the retail industry, emphasizing immersive experiences, personalisation, sustainability, and the integration of technology and social media.

Ten major consumer trends will dominate the retailosphere