Forbes argues that now is the moment for a bold investment and try-on policy regarding pricing. It is seen as the ultimate way to build customer relationship and trust, by making sure that everyone feels privileges, without falling prey to the permanent discount for everyone. In fact, this pricing strategy is already set for airlines companies & hospitality (yield management) and this article proposes to see it as a good way to make the customer feel special.

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why retailers need to innovate and experience now with dynamic discount and pricing