Retail Review #6: disruptive stores
Keeping markets under close watch, IADS collected creative disruption concepts from retailers around the world. This series of stores offers astonishing displays that will give customers a whole new view of today’s physical stores.
Check out how retailers are using creativity, technological innovation and modern thinking to upgrade customer’s shopping experience.
Anya Hindmarch, London
Anya Hindmarch‘s audacious opening of five separate establishments creates the illusion of a small village in London‘s chic Chelsea shopping neighborhood. The innovative cluster of spaces is anchored by Anya Café, a stylish place to sit and have a bite or a drink. ‘The Village’ is set up as an evolving retail concept, and as such the cluster of spaces will see regular tweaks aligned with Anya Hindmarch‘s creative scope as time goes by.
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Choosebase, Tokyo
Seibu’s new Choosebase store tackles the OMO trend (online merges offline). Through the use of QR codes, the customer’s chosen products are virtually placed in baskets to be picked up at the exit of the store, removing shopping carts to enhance the Instagram-worthy experience.
Haus, South Korea & China
Haus is Gentle Monster’s new innovative and disruptive step in upping the ante to develop shopping experiences. The concept incorporates the experiential creativity and vision of Gentle Monster, while encompassing sensual artisan cosmetic brand Tamburins and fantasy-inspired dessert restaurant Nudake. The spaces are infused with contemporary art pieces including a wall art installation covered in tree branches which aims to express the intersection of luxury and rawness.
More on Haus, South Korea & China
Harmay, China
Harmay, known for creating design-led retail spaces, has opened impressive experiential stores in Shanghai and Beijing. The company’s turnover is largely based on online sales, but it uses the physical stores as an e-commerce fulfillment site. On top of typical beauty products, the stores extend the offer by selling fruits and tech products.
SuperMarket, Toronto
The latest outpost of Toronto's Stackt Market is ‘SuperMarket’, a cannabis store with a playful design. The new store is located in a shipping container and features an interior design aesthetic that is inspired by a traditional neighbourhood grocery store: retro elements are infused with a palette of popping colours, giving a slight cartoon impression.
Figure Eight, NYC
Figure Eight is a 100% sustainable popup in downtown Manhattan that is all about green and vegan goods, not to mention women’s empowerment and climate action charity. The luminous boutique offers a beautiful selection of sustainable brands and during the tenure of the pop-up founders aim to offset 100% of its carbon emission and water consumption, verified by a certification body.