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Keeping markets under close watch, IADS collected spectacular store concepts from retailers around the world. This collection of stores offers jaw-dropping displays that will draw customers from near and far.

Check out how retailers are using surprise effects and creativity to fundamentally challenge traditional retail concepts to create desirable experiences and spectacles.

Apple, Los Angeles

Apple Tower Theatre is a new store designed inside of an abandoned 1920s movie theatre in downtown LA. Inside, there is a grand entry hall designed in the style of Charles Garnier's Paris Opera House, complete with bronze handrails and marble columns. Apple plans to use the space as an auditorium for daily skills workshops and presentations from local artists.

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Louis Vuitton, New York City

The French fashion house opened the doors to a temporary men’s pop-up in the SoHo neighbourhood. The space, featuring a spectacular color palette, hosts a product selection from the artistic director, Virgil Abloh. The installation is part of a series of men’s global fashion events named ‘Louis Vuitton: Walk in the Park’.

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Gentle Monster, Seoul

The new Gentle Monster store in Seoul, Korea does not conform to the typical template of eyewear stores. At the entrance, an army of androids welcomes customers and directs them to screens with hyper-real images. The space also features a giant metallic spider that is independently animated.

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ENG, Shanghai

ENG is setting up a second concept store in Shanghai. Featuring a futuristic spaceship interior and buzzy atmosphere, the store has proven to be a hit with Chinese Gen Z customers. With a palette of silver, white, and electric blue, the shop floor displays holographic projections and vending machines where products can be purchased.

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Fendi, New York City

Fendi has opened a flagship in NYC at 57th and Madison Ave. The highlight of the store is a jaw-dropping sphere suspended from the centre of the second floor. The location also offers a VIP room and a lounge that can be closed off by ivory curtains. Every aspect of the store is dripping with luxurious attention to detail.

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Luxemporium, China

Luxemporium is expanding to second-tier cities with its store concept in Changsha. The store is themed ‘Parallel World’ and features various sections boasting futuristic aesthetics with metals playing a dominant role in the design. Lights and shadows are used throughout the store to give different effects, such as a sunset.

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