Retail Review #1: Streetwear and Sneakers
Keeping markets under close watch, IADS collected new, pure streetwear and streetwear-oriented store concepts from retailers around the world. This series shows various themes, experiences and displays, illustrating the richness and diversity of the streetwear culture and aesthetics.
Check out how retailers are using innovation, colourful layouts and modern thinking to upgrade the customer's shopping experience.
Louis Vuitton, Tokyo
Leaving behind its usual classic looks, Louis Vuitton’s revamped store is embodying a streetwear-oriented aesthetic. A dragon head in the window bears the initials ‘A’ and ‘N’, referencing men’s creative director Virgil Abloh and Nigo, guest collaborator and cult icon and founder of streetwear brand Human Made.
Off-White, Paris
Illustrating the luxury streetwear aesthetics, Off-White’s Parisian flagship store combines elegance with industrial rawness. A courtyard, a gallery and a market extending over three floors are gradually revealing Off-White’s diverse identity. On the third floor, the brand’s most iconic and beloved items, ranging from denim pieces to sneakers, are available to customers.
House of Vans, Mexico City
With its new Mexican store, Vans now offers an entire streetwear experience evolving around skateboard culture. The location houses a skatepark, a space dedicated to street skating, interactive workshops with artists and a gallery for rotating exhibitions. Visitors can also enjoy a movie theatre as well as Van’s kitchen, with some of Mexico’s best chefs.
More on House of Vans, Mexico City
Soldout Store, Seoul
The recently-established sneakers brand Soldout shows how physical retail and experience are key to the limited-edition sneakers market. Inspired by a winery, the space showcases a boutique and rare bottles of wine. The entire store consists of specialised spaces, including an examination room to check the sneaker’s authenticity, a packaging room, and a space to showcase the premium sneakers.
Supreme, Berlin
In Berlin’s hottest shopping neighbourhood, Mitte, Supreme offers a store with an industrial look as well as familiar elements, such as polished concrete flooring and a back wall plastered in iconography, all overlaid with skateboards. Furnishings are few and merely include clothing racks, a sales counter and a sculptural rock bench. The sound installation is a clear indication Supreme‘s new outpost isn’t only a transactional space.
Solebox, Barcelona
Barcelona’s new Solebox store offers a full range of streetwear products inside a market themed space filled with green plastic crates and boxes. The entire concept plays with the feeling of a grocery store with a fridge section displaying t-shirts and socks in the place of meat.