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Keeping markets under a close watch, IADS detects innovative concepts related to key topics such as experience, new models, digital, and curation.

In the first selection from our Retail Review series discover:

![Exclu Retail Review #1 adidas

adidas Home of Originals, London

A smaller store focusing on the Originals line, aiming at Gen Zs.

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![Exclu Retail Review #1 mac innovation lab

MAC Innovation Lab, New York City

A digital playground putting community at the centre, through omnichannel and digital experience.

more on MAC Innovation Lab

![Exclu Retail Review #1 levis

Levi’s NextGen, Palo Alto

A new concept for Millennials with live product customisation, personal styling, and pandemic-proof processes.

more on Levi’s NextGen

![Exclu Retail Review #1 naked retail

Naked Retail, New York City

A physical space to showcase invited DNVBs on a popup basis, with a strong focus on curation.

more on Naked Retail

![Exclu Retail Review #1 the realreal

The RealReal, Chicago

See how to mix resale, proximity, F&B, and design in one place and make it work with a pre-existing digital business.

more on The RealReal

![Exclu Retail Review #1 showfields

Showfields, New York City

"The most interesting store in the world" houses a mix of curated DNVBs and labels in a most theatrical environment.

more on showfields