What: reviewing innovation spotted in retail by Euromonitor, and confront it to the Covid-19 new requirements.

Why it is important: a set of 15 examples from 30 channels in 99 markets worldwide, on how to add value to the shopping trip.

The report is sorted into three sections:

• E-commerce, with a worldwide growth expectation of USD 1,5 trillion within the next 5 years. Euromonitor reviews the examples of Alibaba rural program, DNVB shoes brand Allbird, delivery app Màndamelo in Mexico, delivery solution Weezy in the UK, Manna last-mile delivery service in Ireland
• Retail space and design, as 35% of global consumers indicate that the most desirable feature in a store is “the ability to immediately walk out of a store with purchase executed”. Euromonitor lists Shiseido touch free consultations, Amazon One contactless solution, 24/7 Hirota micro food stores in Brazil, Storefront ability to recreate VR, Westfield outdoors shopping malls.
• Communities and engagement, as 45% of global retailers are rethinking their loyalty programs. Euromonitor reviews Burberry R message system for VIC, local digital currency in a town in the US to reward proper citizen behaviour, Naixue Tea livestreaming events for new product launches, Carlsberg proposing to own a virtual keg in Denmark, a mobile game launched by Primark in the UK.

Retail Innovation in 2020: What's Here to Stay?