What it is: A report from IMD on the main tasks of the Chief Transformation Officer

Why it is important: The pace of digital disruption is increasing, and executives are feeling its impact more acutely. How can change be harnessed to deliver positive outcomes?

The IMD business school examines the increase in the number of appointments of CTOs (Chief Transformation Officers) in C-suite roles. They are hired to drive change and growth in a context characterised by digital disruption across all industries. The role is particularly useful in complex organisations with cost structures and value chains from a previous era.

The report looks at 8 key tasks:

• Customer journey mapping
• Business model design
• Business architecture
• Capability assessment
• Communications and training
• Incubation and scaling platforms
• Internal venture funding
• Agile ways of working

Given this range, it is obvious that a CTO should be able to develop productive relations with division and functional leaders.

Meet the Chief Transformation Officer