What: A study made by MIT Sloan on how to optimize work-from-home productivity for all employees.

Why it is important: Work from Home is here to stay, and there will no real back to normal in the foreseeable future especially in industries which are struggling to recruit.

The pandemic has led to a rise in hybrid work models, with 57% of marketing leaders working remotely some of the time and 39% doing so all the time. Hybrid work can reduce attrition rates and maintain productivity, but it can also weaken company culture and hinder younger employees' integration. Remote work is here to stay due to its cost-efficiency and ability to help companies scale. To build a thriving hybrid work culture, organizations should:

1. Develop new mentoring and coaching models
2. Establish virtual communities of practice
3. Build digital social bonding time
4. Identify in-person opportunities
5. Create space and time for informal digital connections
6. Encourage digital lingering
7. Harness digital tools to build and reinforce culture
8. Encourage overperformance of social cues
9. Ensure equity among remote, hybrid, and in-person employees
10. Challenge in-group/out-group thinking
11. Foster initiative-taking among team members

These strategies can help organizations adapt to the changing work environment and maintain a strong company culture while leveraging the benefits of hybrid work.

Managing the cultural pitfalls of Hybrid work