“Retail renaissance” is the light at the end of the tunnel: no, the epidemic and the current situation will not last forever. By reminding that the marketing value of malls itself makes it worth saving them, by also remembering that they are usually located in the middle of transportation hubs, making them highly convenient, and by also disclosing that “the best kept secret in retail is that it is really difficult, if not impossible, to be profitable in e-commerce”, Forbes sends in a splash of optimism and encourages landlords to be bold even in crisis times, by investing in the experience.

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Malls are struggling now, but there is hope for a retail renaissance post-Covid