What: how to make circularity in fashion more than a wishful thinking?

Why it is important:  Full circularity in the fashion industry is not yet within reach, especially for larger companies. There are however basic steps that could be already taken.

Fashion analysts predict that within 5 years, most products will be made of recycled or upcycled materials. This is extremely optimistic given the fact that, for now, 87% of the material used in fashion production is landfilled or incinerated. The whole system has to get through a reset, however, how to do so for larger companies (it is of course easier to start a completely new brand from scratch than to transform an existing structure from head to toe)?

The article reviews an option that is not often expressed: to pre-empt the resale market in order to capture garments and recycle them. The goal is to focus on their inner components, with two options from there: recycle them, or replace them in the recuperated garment by sustainable ones.

Even if fully circular fashion is still out of reach, this kind of step allows to move in the right direction.

Is Sustainable Fashion Really Scalable