How the digital nomads went corporate
What: Covid changed the way we work, and some new usages appeared, which are being challenged out of realism now.
Why it is important: There is a gap between romantic ideas communicated by the media and the world reality, which might be an involuntary obstacle for companies looking to recruit and having to adapt to impossible demands from candidates.
The concept of "digital nomadism" gained significant traction during the COVID-19 pandemic, as remote work became more prevalent and countries launched "digital nomad visas" to attract remote workers.
However, the dream of digital nomadism has encountered practical challenges such as tax, immigration, cybersecurity, and labor laws.
As a result, companies are shaping digital nomadism into a more controlled form, allowing employees to work from international locations temporarily, but with restrictions on duration and location. For instance, Cisco recently sent 17 employees to Rhodes for three months in a collaboration with the local government.
Despite these corporate adaptations, the romantic ideal of digital nomadism persists among some individuals, such as Lucy Rogers, a scientist and engineer who chose to work from various locations around the world.