How are consumers using AI: 6 key learnings
Articles & Reports
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Sep 2023
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Andreessen Horowitz
What: Venture fund Andreessen Horowitz takes stock of how customers use AI, 9 months after the launch of ChatGPT to the general public.
Why it is important: ChatGPT is the first entrant but will not be the future, and many opportunities still remain available.
Generative AI (GenAI) has ushered in a new era with ChatGPT leading the charge. Here are key insights on the GenAI landscape:
- Rise of New Products: Most leading GenAI products (80%) are new. Big tech involvement is limited, with 48% of new platforms bootstrapped.
- ChatGPT's Dominance: ChatGPT has 60% of the traffic among top 50 GenAI platforms and is the 24th most visited website globally.
- Categories of GenAI: Chatbots dominate, but AI companions and content generation tools are gaining traction.
- Competition: No clear leader in many categories, meaning market leadership is still up for grabs.
- Organic Growth and Monetization: GenAI products are majorly organically discovered and monetized through subscriptions, with users willing to pay higher prices.
- Mobile vs. Web: GenAI products have primarily started as web platforms, with mobile apps emerging slowly.
In essence, GenAI is changing the digital landscape, bringing new products, offering innovative solutions, and redefining how users interact with technology.