What: a comprehensive look at all the innovations spotted by retail intelligence agency GDR, an IADS partner.

Why is it important: a series of well-explained, detailed examples of innovations across markets and segments, to foster ideas.

GDR identifies four trends shaping retail and brand strategy for the coming years:

• Sustainable nudges, considering two ways for brands to take a proactive stance on sustainability,
• Blurred boundaries: how all digital touchpoints are becoming shoppable platform.
• Future-proof format: long term tactics to help physical retail thrive
• Covid-inspired self-improvement: how tech-enhanced superhumans are becoming a reality.

If there are any examples you would like to deep dive in, let us know and we will liaise with GDR to know more.

Global Innovation Report by GDR