What: Coresight list of their expectations and themes related to e-commerce in 2022.

Why it is important: Luxury brands are all about going direct and getting rid of their wholesale partners.

Coresight addresses the topic of e-commerce luxury market in 2022, estimated to represent 21% of luxury sales worldwide and growing +20.7% in 2022 (vs. a growth of +21.2% in 2021 and +33.4% in 2020) thanks to:

• Ingrained online shopping behaviors post-lockdowns (in addition to a delay in restoring confidence about visiting public places)
• Increased access to digital channels, as all brands have digitalized their operations,
• Restricted travels, which is expected to remain for most of 2022,
• Quicker consumer access to new luxury products.

Coresight also provides the panorama of the market and its players as well as the 4 themes to watch:

• Greater focus on DTC sales, as the customer data is a natural incentive for luxury brands
• Resale (according to Altagamma, 62% of customers would be ready to consider such a purchase)
• Metaverse, which appeals to the Gen Z
• Cross-platform collaborations.

It is expected that e-commerce represents 35% of the market by 2025. For wholesalers, it is all about staying in the game by enhanced experiences for customers and data collection for brands.

E-commerce outlook for global luxury