What: Climatic catastrophes are increasing, affecting all industries across the world.

Why it is important: Making the most of data and adapting local offer could be an opportunity for retailers to adapt to an ever changing situation by selling the right products at the right moments in the right stores.

2021 is the latest illustration of climate changes, with a number of extreme weather situations, from floodings to drought and hurricanes. In the US only, climate-related catastrophes cost the US USD 2 trillion in damages since 1980.

This is obviously impacting all economic fields, among which retailers. Most of them are now committed into sustainability programmes, but are also using data to understand how customers react to weather, helping them to sell the right product at the right moment.

It is believed that such strategies can increase productivity by 2 to 6%.

Retail Weather Realities