What: Just like other industries, retail is discovering ChatGPT as a new way to do business.

Why it is important: We are at the dawn of the use cases, and for now, they are somehow simple. However, AI has the potential to bring deep revolutions to the business.

ChatGPT is an artificial chatbot that can answer consumer questions across various topics and store knowledge to apply it to related problems, recalling conversations and context.

Retail companies like Shopify, Instacart, and Carrefour are using ChatGPT to provide product information and make recommendations. ChatGPT has the potential to improve customer experiences by functioning as a personal shopper, AI event planner, robot dietician, and aiding parents of growing children and people with disabilities.

However, despite its capabilities, the journalist argues ChatGPT cannot replace the emotional intelligence and understanding that human interactions provide. Retailers and brands should focus on ensuring the algorithm identifies customer needs and understands the reasons behind their queries, rather than just selling products.

ChatGPT Is Getting To Know Retail. Will Shoppers Be Happier?