Can marketplace replace department stores?
Online marketplace could be the answer to designers who don’t have an e-commerce, especially in times of crisis such as the one we are facing in 2020. It’s also a good way to reach more customers, potentially worldwide. However, the rise of marketplaces has led to strong competitions and many shuts down only a few months or year after being born. Can brands really trust marketplaces; and could those marketplaces replace the department stores? BoF looks at this issue.
Are Online Marketplaces the New Department Stores?
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