What: Despite having an action plan to respond to climate change, brands are slow to act.

Why it is important: The fashion industry's continued failure to prioritize decarbonization, despite having clear strategies, poses significant environmental risks, making immediate action both a moral and business imperative.

The global fashion industry, despite having clear guidelines and strategies to reduce greenhouse gas emissions, continues to trend in the opposite direction due to structural challenges. Consumers prioritize design and price over sustainability, capital allocation for decarbonization is hampered by high costs and shared suppliers, and companies prioritize profits over environmental welfare. While some brands have made efforts towards sustainable solutions, the overall industry progress is slow. As the environmental impact of the fashion industry becomes more visible and consequential, regulatory and climate pressures are increasing, making it imperative for the industry to prioritize decarbonization.

Brands know how to curb their climate impact. Why won’t they do it?